Job Information
Boehringer Ingelheim Associate Director, Consumer & Professional Media in Ridgefield, Connecticut
Description
This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Within the Go-To-Market ("GTM") Services Media Center of Excellence, the Associate Director, Consumer & Professional Media, will use deep knowledge of the media industry, manage Direct to Consumer ("DTC") & Healthcare and/or Veterinary Professional ("HCP") Media Strategy, responsible for Planning and Activation.
Serves as a liaison between the brand's needs and the DTC Media agency delivery.
Collaborates close with the Director on executing key priorities for the Media CoE.
This role leads key projects, and is accountable to seek/assesse/incorporate new innovation, and leads/influences/participates cross-functionally. Proactively facilitates meetings with key stakeholders and the external DTC & HCP media partners to communicate, solve and prevent issues, forecast volume trends and prepare for launches or product updates.
Responsible for managing brands needs for DTC & HCP Media Strategy, Planning and Activation (serving as primary liaison between Brands and the Agency) focused on driving topline growth in BI’s brands via strategic DTC & HCP media investments.
Analyze internal and external insights and metrics to drive BI performance and efficiencies. Responsible for establishing and analyzing supplier management key performance metrics for the Paid Media Agency as well as DTC & HCP media vendor(s) and instituting corrective actions, continuous improvements and/or or innovative approaches.
Responsible for establishing and maintaining DTC & HCP Media playbooks and frameworks (i.e. Media Agency Brief, Engagement Framework, Omnichannel Engagement playbook, Omnichannel Performance and Measurement framework).
Accountable to proactively identify, prioritize, design and execute results-driven DTC & HCP media-related projects across all touchpoints in a timely manner, within compliance, budget and targeted goals with an eye towards scalability to other operating units globally.
This individual seeks and keeps abreast of best practices, innovation, and makes the best use of technology while leveraging all resources to strategically design, plan and execute key projects aimed at raising BI's topline taking all hard and soft costs into account. A successful candidate is a continuous learner and stays abreast of new trends via participation in the Industry Associations such as ANA, and other Media Forums.
Duties & Responsibilities
Responsible for managing brands needs for DTC & HCP Media Planning and activation (Main Point person between TAs and the Agency) focused on driving growth via media investments for both Human Pharma & Animal Health.
This individual works closely with the Media Center of excellence Director. Ensures ongoing analyses of escalated DTC media issues, opportunities, actionable insights and trends. Leads and supports problem-solving, decision-making, and timely corrective action, preventive measures or resolutions.
Serves as liaison between BI and the DTC & HCP media agency for integration, communication and process and effectively manage the vendor relationship, requiring extensive vendor contact and coordination to ensure success of the partnership.
Identifies potential new vendor partnerships to enable and execute broader DTC & HCP media strategy. Develops business case and rationale for proposal to leadership on potential new vendors.
Partners across all BI functions to optimize broader HP Operations / GTM customer experience.
Serve as primary contact for issues and concerns with DTC & HCP media vendors' performance and is accountable to review and evaluate support vendor performance against contractual agreements, requirements and budget
Additionally, proposes, influences and collaborates cross functionally to analyze and implement operational efficiencies, patient-centric opportunities, and product/service launch readiness.
Also, identifies, analyzes and eliminates non-value add activities across all customer touchpoints
Maintains 2-way communication with key stakeholders on DTC & HCP media agency support, launches, customer-facing activities, regulatory and all other external touchpoints impacting customers, service excellence, volume, goals or DTC & HCP media agency processes.
Develops DTC & HCP media goals, milestones, planning, roadmaps, priorities and trending actionable insights.
Strategically partners with DTC & HCP Media Agency and Agency Operations to set performance expectations, important dates/deadlines and deliverables; monitors and tracks performance of all DTC & HCP media agencies, driving corrective action when appropriate.
Identifies any problems or issues occurring with the agencies and facilitate/lead efforts for timely problem resolution.
Additionally, leads initiatives, projects aimed at identified opportunities, customer experience excellence, innovation, improvements, and efficiencies in at timely, data-driven and deadline-driven manner.
Strategically and successfully delivers DTC & HCP Media transformation and operations excellence.
Seeks best-in-class digital, innovative solutions and develops strategy, business cases, continuous improvements and end to end projects.
Maintains a constant flow of communication to maintain a high level of effectiveness and interact successfully with all BI departments in accomplishing DTC & HCP Media goals.
Requirements
Bachelor Degree Required in business-related field.
MBA Desired.
10+ years of experience on the client and/or agency side
5+ years of experience in project management or operations management in leading multiple projects and teams.
In-depth experience of Traditional and Digital DTC & HCP Media Planning and Buying
Proven track record of managing complex Media projects.
Demonstrated results in project management, problem-solving, continuous improvements and building strong/effective business relationships across all levels.
Innovative, strategic and creative thinking skills with a focus on continuous process improvement is strongly preferred.
Highly collaborative individual with the ability to drive change, motivate and influence within a cross-functional team environment.
Strong communication, presentation and interpersonal skills (written, oral).
Proven ability to strategically problem-solve, develop business cases, lead end to end projects and balance conflicting priorities.
Self-motivated individual delivering exceptional customer satisfaction and leveraging resources to identify and implement new innovation and best practices.
Strong organization and time management skills.
Ability to travel
Eligibility Requirements:
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.
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Compensation Data
This position offers a base salary typically between $135,000 and $232,000. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements. For an overview of our benefits please click here. (https://www.boehringer-ingelheim.com/us/careers/benefits-rewards)
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.