Boehringer Ingelheim AD Digital Marketing Business Analyst in DULUTH, Georgia

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities.

Description:

The Digital Marketing Business Analyst US will function strategically, tactically and technically to ensure delivery of digital marketing & customer facing projects, web sites, content, and applications. The Digital Marketing Business Analyst will also support all Species Marketing teams and will act as the key interface between Marketing and IT to translate business requirements into technical requirements, and as such will be instrumental in providing leadership and insight in the design and management of digital Marketing & Customer initiatives for US Business Operations.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities:

  • Prepare and give clear, effective presentations appropriate for the circumstances.

  • Communicate success, concerns, risks, and status updates to stakeholders.

  • Collaborate with peers to share learnings, core processes, systems, and best practices. Cultivate teamwork by facilitating cross department communication.

  • Support and model an open communication transparency and a positive work environment.

  • Support the expansion of digital strategy and as the ScrumMaster lead digital projects for Marketing and customer facing projects & teams relying on Agile methodology structure in coordination with internal customers, IT and potential vendors.

  • Lead the testing activities related to digital projects and initiatives prior to deployment, including preparation of required test scripts in coordination with internal customers and IT.

  • Translate functional and business requirements into technical requirements

  • Analyze, adjust, track and measure digital activities to recommend successful tactics and improve return on investments. As such define, monitor, report and review performance and capacity of systems.

  • Understand broad system and application landscape supporting digital marketing activities, including but not limited to digital marketing campaigns.

  • Stewart to continually improve digital platforms & applications to support Marketing as a center of excellence in the digital marketing space.

  • Provide training as required.

  • Ensure performance and capacity of systems & applications meet optimum efficiency in line with SLA’s, and as such has accountability and responsibility for data integrity, performance metrics, SLA, and ROI definition & analysis for Marketing.

  • Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, program design, testing, and implementation for the Portal/eCommerce, Customer Facing, and Marketing Excellence projects

  • Develop new as well as ensures that any current SOP’s and Content development requirements are being adhered too.

  • Ensures design & documentation of customer facing applications is prepared and up to date in accordance with internal standards and best practices.

  • Provide initial support to internal customer and escalate as required to technical teams.

  • Responsibility for ensuring issues and/or outages are communicated to the user community. Translate departmental goals into actionable and measurable digital marketing initiatives

  • Provide initial support to internal customer and escalate as required to technical teams.

  • Support Marketing teams with ad-hoc requests related to content management (e.g. hand-on support for website content update, upload customer data/email addresses)

Requirements:

  • Bachelor’s degree in Computer Science preferred

  • Eight to ten (8-10) years of IS Business Analyst experience across multiple functional business areas with web site and content technical skills

  • Strong Project Leadership Experience, and experience with Agile Methodology Structure

  • Understanding of Portal, eCommerce and Web applications with hands-on portal & web content management experience

  • Understanding of multi-channel marketing platforms and experience in various platforms

  • Web Analytics: Omniture (Adobe Analytics), Webtrends, Google Analytics, etc.

  • Campaign Management : Eloqua (Oracle), Exact Target (Salesforce Marketing Cloud), Adobe Campaign Management

  • CRM : Sf.com, Microsoft CRM

  • Understanding technologies and strategies to deploy applications on different devices (iPad, Android, Windows).

  • Excellent oral and written communication skills.

  • Ability to perform on a high-delivery fast paced team.

  • Strong Reasoning and problem solving skills.

  • Self-motivator and focused on delivering solutions for business benefit.

  • Ability to translate business questions and requirements into IT technical specification

Eligibility Requirements:

  • Must be legally authorized to work in the United States without restriction.

  • Must be willing to take a drug test and post-offer physical (if required)

  • Must be 18 years of age or older

Our Culture:

Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies and operates globally with approximately 50,000 employees. Since our founding in 1885, the company has remained family-owned and today we are committed to creating value through innovation in three business areas including human pharmaceuticals, animal health and biopharmaceutical contract manufacturing. Since we are privately held, we have the ability to take an innovative, long-term view. Our focus is on scientific discoveries and the introduction of truly novel medicines that improve lives and provide valuable services and support to patients and their families. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. We are also deeply committed to our communities and our employees create and engage in programs that strengthen the neighborhoods where we live and work. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA, Inc., Merial Barceloneta, LLC and Boehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmative action employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender identity or expression; affectional or sexual orientation; disability; veteran or military status, including protected veteran status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings.

Organization: US-Merial, Inc.

Title: AD Digital Marketing Business Analyst

Location: Americas-United States-GA-Duluth

Requisition ID: 187693