Boehringer Ingelheim Senior Associate Director Marketing - Beef in DULUTH, Georgia

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities.


To oversee and lead development, implementation and monitoring of marketing strategies and oversee and develop staff of marketers. Spend 50% of time focused on Marketing or brand strategy and support implementation. Leads launch and long term growth strategies for Key Accounts, Service Areas or Brands.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

  • Responsible for the development, implementation, and execution of strategic plans that optimize sales, market share and revenue growth for selected area of responsibilities.

  • Oversight for development of strategic plans and launch plans for a set of brands or focus area in the short and long term.

  • Direct consistent execution of species business plan with internal and external cross functional team ensuring customer centricity goals are met.

  • Responsible for setting internal team expectations and training around customer centricity to ensure customer expectations are exceeded.

  • Identify and act upon insights using market research, industry trends, competitive intelligence, and understanding of therapeutic areas for business portfolio. Ensure team members develop capabilities to use data sources to drive therapeutic areas for desired business results.

  • Forecast and manage net sales and operating expense budget, including appropriate management of brand resources.

  • Oversee the promotional mix -- traditional forms of promotion with newly evolving technologies -- for the individual brand through appropriate resource allocation that meets brand objectives and customer needs.

  • Manage team to develop a robust sales and product supply forecast and ensures key tracking measures are in place.

  • Influence field force to meet and exceed customer expectations by following strategic plans for their entire area of responsibility.

  • Coach, develop and monitor team members' performance including MAG plans, timely feedback. Identify performance challenges, create action plans and monitor effectiveness of action plans.


  • Bachelor's degree from an accredited institution required, MBA from an accredited institution preferred

  • Ten (10) years or more previous product marketing, field sales or relevant work experience.

  • Six (6) years marketing experience

  • Exhibit strong written and verbal communication skills along with excellent presentation and facilitation skills. Has strong interpersonal skills and demonstrated ability to develop stakeholder relationships.

  • Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.

  • Proven ability to work on multiple projects & prioritize effectively.

  • Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.

  • Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.

  • Demonstrated problem solving and analytical skills.

  • Demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.

  • Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.

  • Demonstrated ability to lead team members.

  • Previous experience leading a larger scale business project including development & implementation of plan and metrics and achievement of goals.

  • Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management.

  • Demonstrates high ethical and professional standards with all business contacts in order to main BIVI’s excellent reputation within the community.

Desired Skills, Experience and Abilities:

  • Three (3) years’ experience in leading people preferred.

  • Experience in leading projects with high visibility is preferred

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.

• Must be willing to take a drug test and post-offer physical (if required)

• Must be 18 years of age or older

Our Culture:

Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies and operates globally with approximately 50,000 employees. Since our founding in 1885, the company has remained family-owned and today we are committed to creating value through innovation in three business areas including human pharmaceuticals, animal health and biopharmaceutical contract manufacturing. Since we are privately held, we have the ability to take an innovative, long-term view. Our focus is on scientific discoveries and the introduction of truly novel medicines that improve lives and provide valuable services and support to patients and their families. Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry. We are also deeply committed to our communities and our employees create and engage in programs that strengthen the neighborhoods where we live and work. Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA, Inc., Merial Barceloneta, LLC and Boehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmative action employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender identity or expression; affectional or sexual orientation; disability; veteran or military status, including protected veteran status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings.

Organization: US-Vetmedica

Title: Senior Associate Director Marketing - Beef

Location: Americas-United States-GA-Duluth

Requisition ID: 178774