Boehringer Ingelheim Jobs

OUR COMPANY

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

THE POSITION

You will shape and develop highly effective brand strategies and execute tactical marketing plans to ensure the achievement of market share, sales and profitability targets of core established brands within a given expenditure level and timescale. You will discover and act on market information and superior customer insights to help Boehringer Ingelheim to become the preferred partner for our customers, and ensure that the respective brand achieves sustained market-leading performance.

This is a Head Office position within the Human Pharmaceutical division with two days per week in Bracknell required.

TASKS & RESPONSIBILITIES

Lead on the development and implementation of tactical marketing plan and product related communication, aligned with global as appropriate. Ensure that the marketing mix, plan and tactics are adequately adapted for an effective omni-channel delivery

Liaise with colleagues as necessary to ensure fit of activities into the marketing activity plan. Roll out activities to colleagues, monitor and review success of activities and adapt where appropriate

Produce accurate and timely forecasts, budgets and market share information in consultation with the management team. Operate the necessary control/feedback mechanisms and recommend timely and appropriate action in order to achieve marketing and financial objectives.

Management and tracking of advertising & promotions budget and spending, with an evaluation of effectiveness

Maintain required knowledge of the market and competitor activities.

Further develop the Company and brand image though building positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences and general ‘customer liaison’ at all levels.

REQUIREMENTS

ABPI code knowledge essential

Relevant Human Pharmaceutical marketing experience essential

Experience of using an MLR system eg. Veeva PromoMats

Experience of managing a brand

Experience of managing budgets

Excellent project management skills, with the ability to juggle deadlines and multi-task

Knowledge of different marketing channels and tactics and the merits and drawbacks of each

Cross-functional project leadership including experience of complex projects

Highly creative and takes the initiative

Excellent communication and influencing skills

Extensive hands-on marketing experience

Stroke or Respiratory therapy area knowledge would be advantageous

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.